Advertising and Promotions.

Leverage our advertising and promotions solution when you’re ready to improve sell-through rates on your products and services or drive revenue by offering high-impact advertising space to your partners.

Key Benefits

INCREASE REVENUE BY OFFERING ADVERTISING OPPORTUNITIES

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SHOWCASE YOUR PRODUCTS, SERVICES, AND AMENITIES

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LEVERAGE ROBUST SCHEDULING FUNCTIONALITY TO TARGET YOUR AUDIENCE

Top Industries.

Gaming

Casinos

Hotels

Hotels

Entertainment

Entertainment Venues

Banking

Banking and Investment Branches

Airlines

Airlines & Airports

Retail

Retail

Gaming

MGM Resorts International Cashes in With Visual Communications

MGM Resorts International turned to FWI’s digital signage software to enhance the guest experience in 2008. See all the ways they’ve leveraged the platform to meet that goal, plus drive revenue since then.

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FWI’s software helps my company provide the most immersive and engaging experiences in Las Vegas. And that’s not an easy feat in this town.

Randy Dearborn, VP of Multimedia and Guest Technology, MGM Resorts International

Key Product Features.

Scalable

Scalable

Use our single software platform to manage as many digital signage applications as you need—across as many screens as you have.

Ease of use

Ease of Use

Our drag-and-drop interface simplifies content scheduling and management, regardless of how many endpoints you support.

User workflow

User Workflow

Enable multiple people and departments to contribute and edit content, ensuring only relevant information displays on your screens. 

Robust scheduling

Robust Scheduling

Powerful scheduling capabilities allow you to easily manage localized content across thousands of solutions and endpoints.

Top Integrations.

Delivering real-time information on screens across your enterprise has never been easier. In addition to open-source integrations like SQL, RSS, JSON and more, we also have pre-configured adapters for data sources in every major industry:

Ad and Promotion Digital Signage

 

One of the smartest ways a business can drive revenue is through advertising and promotions. Digital signage advertising was the first meaningful method in which the technology has been utilized and the ways you can use it to advertise are constantly evolving.

When you’re ready to improve sell-through rates on your products or services, one way to reach modern consumers is on a digital platform. Prior to scheduling an install, it’s important to understand exactly what digital advertising signage is and how it can best benefit your business.

What is Ad and Promotion Digital Signage?

Digital advertising technologies were one of the first avenues that companies explored after digital signage became popular. Also called “out-of-home-advertising” (OOH), digital signage can be used to push customized communication, video content and targeted ads with the goal of delivering focused and direct messaging.

Digital signage advertising is all about cross promotion of products and services and building vendor and customer relations.

The Best Use-Cases for Ad and Promotion Digital Signage

Ten years ago, MGM Resorts International was one of the first key entertainment companies to install digital signage for the purpose of major advertising. With over 42,000 hotel rooms, 350 food and beverage venues, 450 retail outlets, 3 million square feet of convention space and more, intelligent digital advertising signage was the perfect solution to reach their target audiences and drive desired behaviors. The organization now operates over 50,000 digital displays from a single platform across targeted properties, ensuring a consistent guest experience no matter the time or location.

Companies can use RSS feeds to inform customers of the most up-to-date inventory, and social media feeds can be synced with digital displays to bring a personal touch to ads. No matter the business vertical, digital is the best way to present advertising in terms of modern marketing.

Benefits of Ad and Promotion Digital Signage

The following are just some of the advantages a business owner can reap from digital advertising technologies:

  • Increase revenue by offering advertising opportunities
  • Showcase your products, services and amenities
  • Leverage robust scheduling functionality to target your audience
  • Easily feature relevant and timely content
  • Cross promotion for upselling opportunities

Digital signage advertising is all about grabbing people’s attention with a message and encouraging them to take a specific action. The technology is also about using dynamic content and interactive and engaging elements to create interest.

Digital advertising displays are meant to reach the consumer on their time and in a space that readies them for purchasing. Going digital with signage advertising is the smartest way to speak to a younger generation of customers and an excellent avenue to capture attention.