Sycuan Casino Leverages Innovative Visual Communications Solutions to Optimize the Experiences of its Guests and Employees
Like most gaming establishments, Sycuan Casino relies on Visual Communications to deliver information across its property. But at Sycuan, the typical digital signage applications seen at other gaming properties weren’t enough.
For over 30 years, Sycuan has been exceeding its guests’ expectations. And that constant drive to deliver an unmatched experience has spurred the casino’s growth from a single bingo hall into one of San Diego’s tops gaming destinations. Today, Sycuan’s 90,000-square feet of casino floor houses 2,000 slot machines, more than 40 table games and the largest poker room in the city. Sycuan’s dedication to its guests is also the driving factor for each Visual Communications solution deployed at the property—even the ones that aren’t guest facing.
When Sycuan decided to replace its incumbent digital signage provider, it sought a unified content management solution capable of controlling every digital display at the casino.
Scalability and reliability were also essential requirements, as was a system with robust integration capabilities. The new platform also needed to simplify the content deployment process by enabling remote deployments to all signs within the network; functionality the incumbent solution lacked. And finally, Sycuan wanted a way to stream live TV to select displays, plus be able to remotely control those screens. In addition to improving the way its content was managed and displayed, Sycuan wanted to leverage its Visual Communications network to optimize multiple aspects of the casino’s daily operations, customer-facing and back-of- house (BOH) initiatives.
What needed to be done:
- Manage every digital signage application with one platform
- Improve employee communications on the casino floor as well as BOH
- Replace an incumbent solution and optimize deployments
With the flexibility afforded by FWI’s software platform, Sycuan has taken its digital capabilities far beyond what was feasible with the previous provider, resulting in multiple use cases that make Sycuan’s Visual Communications network an integral part of the casino’s operations.
The customer-facing screens deliver a mix of promotional and informational content, creating an immersive experience, driving visitor engagement as well as loyalty. And while the screens dedicated to employee communications improve daily workflows, they also serve to optimize the guest experience. Tailored to meet the needs of Sycuan’s employees, the content on the BOH screens results in a more informed, unified team; one which is better equipped to deliver exceptional service. After expanding its Visual Communications network multiple times, Sycuan is now planning another increase which will include all slot toppers and unify every screen under one content management platform.
- OPTIMIZE DEPLOYMENTS
With the Incumbent solution, the table game signage had to be updated manually with USBs. Today, high-resolution content can be remotely deployed to every sign in Sycuan's Visual Communications network.
- UNIFY CONTENT MANAGEMENT
All table game and BOH signage, as well as the dynamic menu boards and promotional screens are managed with FWI's software. And there is a planned expansion which will encompass all additional displays.
- IMPROVE EMPLOYEE COMMUNICATIONS
Screens in every table game pit, in the team dining area, and at every employee-only gaming floor entry point deliver relevant company, schedule or promotional information to Sycuan's workforce.
We’ve seen a significant return on our objective, and have been pleased with the versatility and functionality of FWI’s platform.
Patrick Tinklenberg, Vice President of Information Technology
VOX Cinemas—Creating an Immersive Guest Experience Through Visual C...
VOX Cinemas provides an unmatched guest experience that starts upon entering the complex and extends through their five unique viewing opportunities. From the exclusive 4DX experience with motion seats and effects like rain, fog and wind through their Michelin Experience THEATRE by Rhodes, lar...View Story
MGM Resorts International Cashes in with Visual Communications
MGM Resorts International is one of the premier gaming, hospitality and entertainment companies in Las Vegas. Their enterprise includes over 42,000 hotel rooms, 350 food and beverage venues, 450 Retail outlets, 3 million square feet of convention space, 1.5 million square feet of casino floor, pl...View Story
BOS Improves the Passenger Experience with Visual Communications
Over the past decade, Massport and its transportation partners have invested significant funds to improve and modernize their facilities and equip them with the latest timesaving and customer service amenities to give their travelers a safe, comfortable and convenient travel experience. One of th...View Story
Honor Society is Building a Brand Through Visual Communications
Although Honor Society’s primary focus is on quickly crafting delicious, locally sourced and nutrient dense meals for their guests, their aspirations extend beyond those of a typical restaurant. The founders of Honor Society believe that the health of the community and environment are just as imp...View Story
Courtyard by Marriott Uses Digital Signage to Improve the Guest Exp...
In order to meet the evolving needs of their business travelers, Courtyard by Marriott underwent a brand transformation in 2007. They aimed to create new socially inviting spaces that were equal-parts relaxing and functional.View Story
How is FWI's Employee Engagement Rate 133% Higher than the National...
In 2010, we began using our software to create an internal Visual Communications network for our 150 employee team. We designed and deployed custom applications for each employee group and function and displayed them on screens around our office. We focused on improving three key areas of our bus...View Story
Wildlife Protection and Education Through Innovative Technology
Wildlife Protection Solutions (WPS), an international non-profit organization based out of Colorado, is reimagining wildlife protection and education. Their focus extends beyond the typical approaches surrounding those pursuits, as WPS repurposes state-of-the-art technology to save the lives of e...View Story