From cost savings, ease of deployment and management, and flexibility in communications, find out how digital signage can benefit your business.
Digital signage is an electronic display platform that can be used for advertising, building brand awareness, and delivering important information about a company’s products and services via high-quality graphics and videos. By 2020, experts predict this particular advertising medium will transform into an industry that’s worth more than $20 billion.
Since digital signage displays can deliver comprehensive announcements, timetables, emergency information, and product descriptions in real-time, they can give businesses an edge over their competition. In a day and age where consumers no longer respond to print ads and the cost of client acquisition is becoming more expensive, here are five benefits of digital signage displays that can increase your client base.
Digital displays capture 400% more views than static displays. Not only do they capture more views, but their recall rate is 83%—significantly higher than any traditional media. With 8/10 customers entering an establishment just because a sign caught their eye, added foot traffic and new customers are virtually guaranteed. In terms of improving operational efficiency and retaining customers, the adoption of time-in-line update monitors has also reduced the perceived wait time in banks, hospitals, and service-heavy industries. As a result, customer complaints are reduced and customers are more likely to visit again, improving same-store revenue.
A combination of powerful text, images, and videos strongly influence purchasing decisions, especially since 60% of a shopper’s purchasing decisions are made at the point of sale. Plus, around 80% of brands that use digital signage displays experience an increase in sales of up to 33%. The benefits of digital signage, or as it is also commonly called, Visual Communications, are that it can create an immersive consumer experience, increasing opportunities for cross-sells, up-sells, and impulse-buys by quickly adapting and deploying engaging content when and where it matters most. Data analytics and reports on market trends, spending patterns and sales performance from digital signage ads can be tracked and pulled via the Four Winds Interactive (FWI) Content Manager.
Since digital signage displays eliminate the need for printing, companies that use digital signage software can reduce the cost of printing materials like brochures, menu boards, traditional billboards, and large posters. Digital signage benefits companies by cutting the costs of the logistics and storage of these marketing materials, which not only reduces spending but also saves time. By saving on printing and material costs, businesses can focus on churning out high-quality content and graphics, instead.
In a few clicks, your advertisements can be optimized and displayed to suit the ever-changing needs of your target market. The design can also easily be sent and deployed to other branches in a matter of minutes. Platforms like FWI Cloud, allow seamless creation, deployment, and maintenance of existing and upcoming content via a streamlined user interface.
Another of the digital signage benefits is that technologies can aggregate social media content, display RSS feeds and weather updates while advertising products and services. Digital signage can also be used to stream videos about products and services to help drive overall brand messaging. This technology creates a new avenue of customer engagement and feedback strategies. Aside from gaining insights into the products and services directly from customers who have experienced it for themselves, digital signage allows customers to give feedback instantaneously. Since 92% of consumers trust peer-to-peer recommendations over traditional advertising, linking social media assets alongside your product information will not only promote your brand, but it can reinforce trust.
Although some brands prefer print as their primary display method for large-scale outdoor advertising, digital signage displays are beginning to capture many other markets. Four Winds Interactive is one of the most competitive Visual Communications companies, offering low-cost, easily deployable, and flexible solutions that yield a higher recall rate and increased retention.
There are many more benefits of digital signage being used as one of your customer touch-points. It can act as an extra salesperson or customer service representative when everyone else is busy—think of it as an interactive entertainment medium while customers are waiting to be served. Industries in the retail, finance, hospitality, and healthcare sectors can greatly benefit from using this technology to increase brand awareness, disseminate product information and interact with customers. For more information on how a cloud-based digital signage solution can help your business, contact us today.
Liked what you read? Check out some of our other articles—covering a variety of topics—to learn more about digital signage, omnichannel communications, and space management.