Guest and employee expectations have changed, and hotels must leverage communications technology to meet those expectations. Learn about the top 4 ways that hotels can use technology to create a modern, safe, and engaging experience for guests and employees.
Over the last two years, the pandemic has forced hotels and other businesses in the hospitality industry to adapt and innovate. While the guest experience has always been—and continues to be—one of the top priorities for hospitality companies, guest expectations have changed, and hotels must adopt new strategies in order to meet those expectations. Not only do guests expect health and safety to be a primary concern for hotels, but they also expect a highly personalized experience everywhere they go. And if hotels can’t deliver on those expectations, they risk losing guests to competitors that can.
But meeting guest expectations is only half the battle. With today’s hot labor market and companies everywhere offering remote positions, hotels must invest in employee experience in order to retain workers. While some hospitality employees can work remotely, most workers are part of day-to-day property operations and therefore must be onsite for work. These employees need to know that their employer values them, prioritizes their safety, and is trying to create the best possible employee experience for them.
Balancing guest and employee expectations while focusing on revenue and other business goals can be extremely challenging. But many properties have overcome these challenges by investing in technology to improve guest and employee communications, streamline property management, and create a more personalized experience for everyone. Let’s dive into the top 4 ways that hotels are leveraging technology today, starting with driving revenue from events and amenities with digital signage.
Group travel is starting to show signs of recovery , and event planners are looking for safe, adaptable spaces to hold conferences, meetings, and other in-person events. They need spaces that not only make health and safety guidelines like social distancing and mask-wearing easy to enforce but also spaces that they can transform and customize to meet the needs of their clients. With the right digital signage platform, creating a safe, adaptable space for event planners is easy.
FWI Cloud allows you to update the content on your digital signage from a mobile device in real-time, ensuring that you can always display the latest health and safety info throughout your space. This on-the-fly content contribution capability also makes it easy to customize the venue for event planners when they come to scope your property, helping show how the property can be branded to meet the needs of their event. Plus, you can use digital signage to direct foot traffic to onsite amenities like restaurants and retail, driving more revenue from guests and visitors. Check out this video to see how the Hilton San Francisco leverages its hotel digital signage to drive ROI.
The overall guest experience plays a major role in how much money guests are willing to spend at your property, so it’s important to remember that the guest experience starts from the moment guests enter the lobby. Let’s look at some of the ways that technology can be used to improve the lobby experience, as well as other aspects of your property.
To remain competitive, it’s critical to deliver a personalized, memorable, and immersive guest experience. Today, the best way to do that is through technology. Many hotels are implementing fully integrated solutions to create an immersive guest experience from start to finish. Leveraging technology to drive revenue and enhance the lobby experience clearly sounds like a worthwhile investment. But it’s important to make sure your investments aren’t going to create more work for your team or slow down day-to-day operations. Digital signage not only solves the challenges discussed above—but it solves those challenges while streamlining operations and saving time for your employees.
In the digital age, guests expect information to be available instantaneously and at their fingertips. They immediately want to know where to go, what’s going on locally, and the status of any events they plan to attend—and they want those answers without having to wait in a long line. Many properties are investing in technology like virtual concierges, readerboards and conference room signs to keep guests informed. And with the FWI platform, all of these solutions can be controlled from the same system, allowing you to give guests the information they need without creating more work for your employees. Read our full guide to learn more about how digital signage technology can help streamline operations at your property.
We’ve talked about the technology and tools that can help drive revenue, enhance the guest experience, and streamline operations. But digital signage and communications technology can also play a huge role in the back of house experience—let’s talk about how.
Meeting guest expectations is only half the battle. In order to provide the best possible guest experience, it’s critical to have engaged and informed workers that are aligned around company goals. And the best way to keep your workforce engaged and informed is to develop a communications strategy that puts employees at the center of your plan. Many hospitality brands are turning to omnichannel communications to create targeted company-wide messaging via multiple channels, including digital signage, email, mobile devices, collaborations tools, and more.
With the FWI | Poppulo platform, users can create content once, then personalize that content for different groups of employees and publish across a mix of channels. To see what omnichannel communications looks like, check out this short video, and to learn more about how each channel can be used for back of house communications, plus how you can use data to optimize the way you communicate, read our full guide here.
Liked what you read? Check out some of our other articles—covering a variety of topics—to learn more about digital signage, omnichannel communications, and space management.