Western Union’s original investment in digital signage proved that point-of-purchase signage impacted transactions. But the solution could not scale.
Western Union needed a way to scale its retail digital signage program quickly, while simultaneously streamlining the management of its screens. Additionally, the team sought a way to dynamically deliver important, localized information to each sign in order to provide its customers’ access to information about foreign exchange rates, fees, and more. Instead of displaying generic content, Western Union needed a way to provide local content at large scale, plus find a software platform capable of integrating with its exiting screens.
What needed to be done:
01. Develop a scalable digital signage solution
02. Leverage existing hardware
03. Enable a mix of localized and global content