Outsourcing the daily management of its Visual Communications network to FWI not only allowed SFCU to focus on its business objectives but also helped the signage network thrive. Under the guidance of its Visual Communications Manager, SFCU expanded the signage network across all branch locations as well as its new corporate headquarters.
Spending only 40 hours each month, the credit union’s Visual Communications Manager optimizes the entire signage network; making weekly content updates and proactively suggesting changes that align with the SFCU’s upcoming initiatives and long-term goals. Also, as part of the service, the Visual Communications Manager upgraded the credit union’s FWI software version in order to bring new functionality to the network, like the ability to display apps within regions.
"The FWI platform is a wonderful communication channel in our branches and now internally at our corporate headquarters. We use it to create integrated campaigns that help us serve our members and share pertinent information in branches. And we’ve now leveraged this medium for our staff, with screens dedicated to important employee-focused information. However, as our success and use of the FWI solution grew, it required more time, attention and resources.
FWI’s Visual Communications Management service is the perfect solution for us. The costs and hours make sense for the work that needs to be done, plus we know that it’s maximizing our return on investment.
From day one, Kristy, our Visual Communications Manager, was organized, concise, adaptive and incredibly approachable. She helped take our entire Visual Communications network to the next level by matching our strategic plans and needs with solid solutions. From brainstorming, design efforts, project management and cadence structuring all the way through implementation; she has been integral in making us successful with the software. Depending on our workload, she would adapt to what we needed and execute on our goals and strategies, playing many roles throughout the project.
One of the biggest benefits of the program, however, is that it ensures that as new software functionality becomes available, it is immediately being leveraged to enhance our communication efforts. Having a vendor who is on your side like that, who knows your business and is always thinking of creative ways to leverage the platform—that is incredible. And indispensable. My team and I don’t even consider Kristy as an FWI employee. To us, she is a part of the team."
—VP of Marketing & Business Development, Stanford Federal Credit Union