Visual Communications Drive Results Across Modern-Day Mercantile Enterprise
This modern-day mercantile is a growing upscale retailer with 30 locations specializing in products for the ranch, home and outdoors.
With the customer experience as a key factor in the brand’s success, this retailer had long been interested in implementing Visual Communications throughout its stores. After a failed digital signage pilot program in 2011, this ranch and home retailer approached Four Winds Interactive because the potential benefits of a properly implemented Visual Communications solution were clear.
Realizing that FWI’s software platform could be leveraged for more than just improving the customer experience and increasing sales, the retailer also wanted breakroom signage that focused on employee training and other internal communication initiatives. While the messaging for each of those applications required a unique approach, both had to provide an immersive, engaging and interactive experience for the intended audience.
The disappointing execution of the competitor’s pilot program placed a high level of scrutiny on FWI’s solution.
The executive team believed that a digital signage network could be invaluable, but the first experience left them skeptical. Given an opportunity in a single store, FWI needed to prove that Visual Communications could drive measurable results.
The home and ranch retailer needed its Visual Communications network to enhance the customer shopping experience, increase revenue and improve employee engagement. The physical screens as well as the content displayed on them also had to fit into the carefully curated atmosphere. Finally, the content management system had to enable simple and flexible content creation and deployment in order to enable prompt response in the ever-changing retail environment.
After successfully vetting FWI’s Visual Communications platform, the retailer began implementing the solution across its enterprise.
Today, 23 of its 30 retail locations have customer-facing screens dedicated to improving the shopping experience and increasing revenue. Due to the resounding success of its break room communication initiative, all 30 locations, plus the corporate headquarters, now have employee-facing screens that help with workforce engagement and retention.
- MAXIMIZE MARKETING BUDGETS
This home and ranch retailer offers suppliers unique in-store advertising opportunities that leverage cooperative marketing budgets to increase product visibility while customers are shopping.
- INCREASE SALES
During a test period, this retailer saw incremental sales growth of featured products and brands of up to 122%.
- IMPROVE EMPLOYEE ENGAGEMENT
All employees within the retail chain enterprise now have access to important business information and corporate engagement initiatives via employee-facing screens.
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