With various integral data systems supporting MGM Resorts International’s enterprise, the company needed to integrate feeds from property management systems, point of sale systems, catering, social media platforms and large repositories of media content. Once integrated, the executive wanted to leverage that information on screens to increase revenue and save money across every property in their portfolio. They also sought a better way to communicate to employees at each site.
While MGM Resorts International had no interest in standardizing the look of their signage, they did want to ensure that the functionality of their screens was uniform across each location. Finally, they wanted unencumbered flexibility to scale their network as the business grew and they needed reporting capabilities that could prove ROI.
What needed to be done:
- Improve wayfinding to entertainment, retail and dining venues
- Engage with guests using social media to improve experiences
- Leverage dynamic menu boards and reduce printing costs