Daimler wanted to ensure that its new headquarters represented the company’s commitment to the community as well as its employees, but the building also needed to serve as a means of attracting top talent. In short, every aspect of the finished project had to be impressive in every way.
DTNA required a single Visual Communications platform capable of delivering two unique experiences: one for visitors and the other for employees. Daimler wanted to make a statement as soon as people entered the building, a big job considering the lobby was designed to also showcase large commercial vehicles. Additionally, the building was designed to compete with desirable tech firms in the area, so giving employees access to information that improved how they worked in and navigated through the large building was paramount to the company’s goal of attracting and retaining the most qualified employees.
What needed to be done:
- Create a space capable of attracting top talent
- Deliver an impactful visitor experience
- Provide employees and visitors with intuitive wayfinding and directory stations