Boston Logan's primary challenge was the vast amount of audio and visual clutter throughout its sprawling facility, including various systems and displays from different vendors. While the myriad of disparate signage in the airport relayed important information to customers, the mediums of communication varied greatly: static signage and wayfinding, static and digital advertising, live TV, audio and visual paging, FIDS, BIDS, GIDS and Curb Nextbus.
What needed to be done:
- Reduce signage clutter and inconsistencies
- Provide a better experience for passengers
- Increase the relevancy and content of communications