How Digital Signage is Revolutionizing Communication in the Healthcare Industry
October 05, 2017
Not only can healthcare digital signage establish lean management in a chaotic environment, but it’s a method to openly exchange information quickly.
Intelligent Visual Communications is the key to success for any fast-paced industry, and when it comes to people's health, having a means to instantly communicate is critical. Not only can healthcare digital signage establish lean management in a chaotic environment, but it’s a method to openly exchange information quickly. The most important job of digital signage, however, is to make people's lives easier.
Cross-sectional data in any vertical market of the healthcare setting will demonstrate the effectiveness of Visual Communications. In other words, it is incredibly helpful for doctors and nurses, patients and the administrative staff alike. A supremely critical tool, digital signage in hospitals assists each of these three groups of people, in a variety of ways.
Doctor and Nurses
Modern healthcare focuses on the patient as the center of the universe, but communication between doctors and nurses is essential to keeping people healthy. The benefits of digital signage in hospitals can be defined by how they facilitate our everyday lives, specifically in the interaction between doctors and nurses.
Digital signage in hospitals now enables integration with intelligent smartphone apps that allow for real-time displays of important data. Hospital staff can instantly access and transfer data like:
- Health Readings
- Medical Stats
The ability to display critical data quickly, and to the right people, can mean a lot for someone's health.
Doctors and nurses can use digital signage software to streamline workflow with instant updates based on a variety of preset factors. Information boards can also display things like available rooms and equipment location, to facilitate tasks.
Visual Communications can help doctors and nurses educate their patients on important medical information relevant to their health. It can also be used to provide general or seasonal health and safety tips in common areas.
The most important people in the hospital are always the patients. Visual Communications improves patient experiences, and there is no doubt it makes their lives easier, too. This type of technology best works to ease anxiety in some of the following ways:
The best person to explain something to a patient is someone who has already walked the path. One of the greatest benefits of digital signage in hospitals is the empathy it can provide. Patients can watch the stories and testimonials of people who have walked in their shoes, and this type of emotional gift (that a doctor may not be fully able to give) makes digital signage in healthcare very powerful.
People are desperate for information at the hospital and they want it fast. Healthcare digital signage is a means of getting the right data to the right people, as quickly as possible. Information boards can display queue-management systems that will keep people consistently informed about their wait times.
Patients can keep busy with interactive digital signage while also performing an administrative task. Kiosks and other displays allow patients to feel self-sufficient as they can check-in and gain access to information on interactive directories. It encourages them to take control over their visit, leaving them more relaxed and less stressed.
Wayfinding solutions and interactive maps are helping people navigate confusing hospital corridors. Healthcare digital signage with interactive wayfinding can even send an SMS message or e-mail to a patient with detailed hospital maps and directions. So, if a new patient walks into the building and gets lost, they need only to interact with a nearby display to send them a text they can use to find their way.
Perhaps the people that are the most grateful for digital signage in hospitals are the administrative staff. No longer are they being asked for directions while trying to register someone with illegible handwriting. All of these things are solved by Visual Communications.
A lot has been written about the various Visual Communications technologies in healthcare but little is often said about the actual impact it has. Digital signage creates a platform that enables doctors and nurses, patients and administrative staff to get all of their tasks done in a quicker and more efficient manner. In a high-stress environment like a hospital, saving time means so much more than simply saving on operational costs.