Your organization probably spends countless hours considering its choice of logos, images, and other elements that help establish its identity. But how much time does it spend in selecting its professional signage? Just like stationery and business cards, the displays a company selects should be a reflection of how they want to be perceived.
Because of its flexibility, these visual communications are an excellent way to reinforce a company’s branding goals. When companies choose this option for displays, they’re opting for a medium that allows them to convey the most up-to-date information to their customers and the public.
Creating the Right Look
Traditional billboards are limiting. Companies can choose from a few different materials for the sign (wood, metal, plastic, etc), but once a sign is completed it becomes costly and time-consuming to change it. If the information on the sign were outdated or incorrect, it would be easier for a company to ignore it than change it.
Today, with the flexibility of digital displays, companies have almost unlimited freedom to change and update the messages on their professional signage. But that presents a problem: keeping the content fresh and current. Even worse than looking at an old, weathered board in the front of a building is looking at a digital display that’s still promoting holiday greetings in mid-January. To ensure that doesn’t happen, companies need to choose the software that controls their displays carefully.
Professional Signage Made Easy
Organizations that want to get the most out of their communication will look for software that’s easy to use and learn so that more than one or two employees can be responsible for keeping the content updated. Such organizations want software that’s flexible enough to handle many different panels simultaneously for centralized control of their professional signage. They will also require software that’s capable of working with equipment from many different manufacturers. To leverage the data that they already have in their files, companies will want a package that’s capable of integrating information from programs like Microsoft Word and PowerPoint into their content.
Four Winds Interactive (FWi) makes applications that are capable of all of the above. Our Content Manager and Content Player products give organizations the flexibility and the tools needed to create powerful, functional display boards.
Tour FWi’s photo and video gallery to see the wide range of applications companies can achieve with our professional digital signage software. Contact FWi for a Free Demonstration of our software and learn how it can benefit your business