theWit Hotel Digital Signage
Four Winds Interactive (FWi) helped design and implement theWit Hotel digital signage system. Located in the heart of the Chicago Loop, the AAA Four Diamond hotel offers "more experience than hotel" and joins the rebirth of Chicago's State Street at an explosive moment. A member of the DoubleTree Hotel system, theWit was picked as one of the top ten trendiest hotels in the United States by Traveler's Choice 2011. An essential part of this reputation, theWit Hotel digital signage is a perfect complement for this hospitality venue which caters to travelers looking for a hotel experience apart from the norm.
theWit Hotel Digital Signage System
"The install at theWit gave FWi the unique opportunity to blend the look, feel and functionality of our hotel digital signage platform to the iconic elements of theWit hotel," said FWi President David Levin who loved the distinct personality of the property. The hotel exudes a playful personality that also incorporates an energetic, stylish design. The property's signature lightning bolt that ascends 27 stories on the building's facade was replicated within theWit Hotel digital signage to create a consistent flow with the decor. Over 7,000 square feet of meeting facilities, with a 2,523-square-foot dividable ballroom and conference rooms named after notable wits Lincoln, Dickinson, Churchill and Wilde, are outfitted with state-of-the-art audiovisual equipment, making them ideal for educational, business or social events.
Interior Design and theWit Hotel Digital Signage
Since the meeting rooms are named after historical witty authors, the FWi creative team designed each meeting room's template with a silhouette of the author in the background and a rotation of "witticisms" to play whenever the room isn't hosting an event. Showcased on 11 flat panel displays, theWit digital signage project takes advantage of several of the features of the FWi system including interactivity and built-in database integration allowing them to seamlessly stream information from their Delphi event management system to their digital displays. theWit offers guests a memorable experience at the dynamic intersection of State Street and Lake Street. With impressive features like SCREEN, a hi-def multimedia theater, and ROOF, a 7,000 square foot year-round indoor/outdoor lounge, the property presents an atmosphere seldom found at hospitality venues.
"We truly love the interactive touch screen technology of the FWi display boards and how they continue to publish our brand message throughout our lobby, meeting room areas, SCREEN and on the Guest Room & Fitness Center TV's dynamically. Using very easy to update content management tools and with the overall Newmarket Delphi® data integration & many RSS feeds, we can easily offer continuous messaging to our guests throughout the property during their stay. We continue to work very closely with their creative team on this content and imaging to really support our brand integrity & messaging here at theWit Hotel," said Darrin Pinkham, CTO theWit/ECD Company.
Four Winds Interactive and Digital Signs for the Hospitality Industry
theWit Hotel digital signage is not right for every hospitality venue. If your hotel or motel may not want to project such a trendy, sophisticated vibe, but this doesn't mean digital signs aren't right for your property. From lobbies and elevator banks to restaurants and back-of-house locations, digital signs can enhance all types of guest services as well as improving the efficiency of your day-to-day hospitality operations. Along with FWi's industry-leading software products, our highly-rated signage services are client-focused. Our project managers, signage architects, creative content and design team, installation service, and technical support will ensure you get the best possible system for your business needs. Please feel free to Contact Us to learn more about our software, to set up a time to demo our products, or to develop a custom price quote based on the details of your project.
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