Digital Welcome Signage: An Invitation That's Hard to Resist
Businesses looking to woo new clients will find digital welcome signage a good way to get the relationship off to a good start.
When visitors enter a building, it's flattering to see a welcome to their company displayed on a digital sign in a lobby. The inclusion of their names on a daily calendar of events lets them know that their presence is important to the company; someone took the time and the effort to make sure they were mentioned. Digital welcome signage can help set the tone for the rest of the day by giving visitors a positive initial impression of the company.
Digital signs for welcoming messages can be used in many venues outside corporate offices as well. Conference centers signs can display a welcome to convention participants and provide up-to-date information about the conference schedule and speakers. In a university setting, digital welcome signage can greet prospective students and parents, providing them with a sense of belonging even before they begin their campus tours and introductory sessions. Sporting venues can greet fans and event participants, amusement parks can let visitors know about upcoming activities and restaurants can inform waiting patrons know about the day's specials.
Wayfinding assistance—maps and customized directions—can be included in welcome signage in any venue. Helping visitors orient themselves in a space is an extremely important part of making them feel welcome.
Programming Control Is Critical for Digital Welcome Signage
The success of any signage program is dependent on the software that drives the system. Four Winds Interactive offers powerful content manager and content player software that enables users to easily create and deploy their digital welcome signage.
FWi's intuitive, drop-and-drag interface and built-in layout editor makes it feasible to create and to change welcoming signs on a regular basis. It takes only a few hours for employees with average computer skills to learn the content manager software system, so updating the signs can be a shared responsibility. If one employee goes on vacation or is out sick, others can step in to make the necessary changes.
Another benefit of FWi's software is that it allows businesses to draw from their existing data files so they can quickly incorporate their logos and other information into their signage. In addition, different welcome messages can be programmed to display at certain times of day, so the signs can greet one group of visitors in the morning and a different group in the afternoon.
With the help of Four Winds Interactive, companies can transform their digital welcome signage into a powerful tools that will provide that all-important positive first impression to their visitors. Visit the FWi website today for a look at their gallery and a free product demonstration.