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Creating Effective Outdoor Signage

Any organization could use some additional exterior advertising in one form or another. While indoor panels may be easier to install, there are limited venues and applications for their use. There's the obvious use of storefront signs to help identify the building, but billboards, banners, and other newer otions provide distinctive advertising opportunities worthwhile for any organization. With this in mind, here are some things to consider.

On-Site and Off-Site Outdoor Signage

The location of your displays will tell you much about how to approach your overall goals. Large storefront signs are mostly about visibility and branding. Window displays may show promotions to those entering the store or help drive in more foot traffic. Parking lots and shopping malls may include wayfinding to help consumers navigate the area. Off-site, the goals of become more scattered. Often, off-site displays is used for branding and advertising purposes. Highway billboards, for example, may get hundreds of views, but they have a limited window of time to convey their messaging. Simplifying the messaging tends to be the most effective strategy with billboards and similar uses of exterior screens and signs.

Specific Markets

A lot of outdoor signage is specific to the market in which it is operating. Gas stations frequently use outdoor digital signage to display their pump prices. Casinos, utilize bigger and brighter digital billboards and glitzy outdoor signage to promote their location. Places of worship use outdoor panels for inspirational messages and fellowship services. Entertainment venues use boards to advertise specific upcoming events. Many digital display companies have developed products tailored to the needs of these specific markets. Be sure to take advantage of this fact when designing and implementing displays for your business or organization.

Achieving Visibility

In outdoor settings, achieving optimal visibility is difficult by traditional methods. Top-lit or back-lit signs allow them to be seen during nighttime hours, but their versatility is severely limited. Cloudy, overcast days, periods of sunrise and sunset, hazy afternoons, and stormy weather all create unique visibility conditions that require adjustable illumination. Outdoor digital signage is able to adapt using digital technology and finely calibrated exterior sensors. This is especially important for billboards where immediate visibility is critical to the effective delivery of content to the passerby. On a side note, the ability to modulate illumination settings can also help overcome local lighting regulations, making these dynamic screens community-friendly.

Four Winds Interactive

From better visibility to the effortless change of content, outdoor signage is taking over the industry. Digital out-of-home advertising is the second fastest growing segment of the advertising industry, second only to Internet ads. These screens depend on powerful software to design, play, and manage their content, and FWi is emerging as a leader in the field. Contact Us today for a free software demo.

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What our clients are saying:

"Flexibility, scalability and affordability are key elements to deploying digital signage at the University of Illinois FWi provides these and more with a solution that services the diverse needs of our large and decentralized campus.  Having the right solution is helping us make digital signage available to the entire campus."

Thomas Kunka, Coordinator, Network Systems & Operations
University of Illinois