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Surprise Customers with Outdoor Reader Board Signs

With their bright colors and animated content, digital visual communications can attract the attention of passersby. But if you want to make a really big impression on your potential customers, try incorporating some new and different elements into your digital displays.

Think about a traditional poster for a department store that's pasted on the side of a bus shelter the month before Christmas. The poster may illustrate one or two gift suggestions for customers to purchase, but unless the store goes to the expense of putting up a new poster every day, those suggestions are not going to change throughout the month.

Contrast that to digital outdoor reader board signs. Not only can those screens change to count down the days before Christmas—a reminder that it's time to start shopping—they can also display a rotating display of gift suggestions. So as they wait for the bus, passengers may get a good idea of what to get for everyone on their gift lists, from Grandma to the family dog. A display like that is sure to both surprise them and get their attention.

Change Message for Time of Day

Outdoor reader board signs also offer the owner the ability to change messages to suit the time of day and/or its location.

Imagine a taxicab with a digital display on its roof. During the morning commute, this may feature advertising for the local paper or a popular coffee outlet. Later in the day, the advertisers could include the local theater or bookstore. When evening comes, they change to showcase restaurants and after-hours clubs.

Incorporate GPS technology into these exterior screens and you add another whole dimension of targeted advertising. Restaurants or coffee shops that are being advertised can change according to the cab's location, so that passersby are prompted to go to a restaurant that's just a few blocks away rather than across town.

Bringing Outdoor Reader Board Signs to Life

When a company wants to add time and calendar capabilities to an electronic screen or incorporate location-based advertising messages, it needs the help of an expert in this kind of software to ensure that the process goes smoothly. Four Winds Interactive's (FWi) powerful software programs are up to the task—and so is FWi's experienced staff.

Take a look at the variety and the complexity of content that FWi has created for so many businesses and organizations over the last few years and you'll begin to understand why we can handle all of your various, complex, and very specific needs.

Need more convincing? Contact us today to arrange for a free product demonstration. We'll be glad to show you how FWi can bring your digital signage program to life with outdoor (and indoor) digital panels.