LED Outdoor Signs: Varied Locations, Versatile Content
According to the Outdoor Advertising Association of America, most of the $6.99 billion spent on outdoor advertising each year goes for billboards. But 34 percent of that money is spent on less traditional advertising locations, including street furniture, transit and alternative media. The versatility of LED outdoor signs is likely to help that percentage grow.
An outdoor LED display can be placed on a stadium wall, atop a taxicab, or over top of a newspaper kiosk. Digital signs are appearing over subway station entrances, on the sides of trolleys and transit company buses and even on bike racks and gas pumps. These displays showcase advertising messages and announcements that vary not only by location but also by time-of-day.
The Big Benefits of an Outdoor LED Display
No matter where it's located, an outdoor LED display offers several advantages over more traditional methods.
First is longevity. An outdoor electronic display remains bright throughout its lifetime, and the long lifespan of LED bulbs means that it will rarely require expensive, bulb-changing maintenance.
Second is changeability. Updating a traditional outdoor board requires designing and printing a new design and then hiring a crew to install it (weather permitting). An outdoor LED display, on the other hand, can be quickly updated from an indoor, central location to reflect a business' current promotions or to take advantage of market timing. (The perfect time to run ads for a tropical getaway is when people are shoveling their way out of the fifth snowfall of the winter.)
Finally, there's versatility. An outdoor LED display can be programmed to show messages targeted to different audiences at different times of day. Morning commuters entering a subway station might see an ad for banking or legal services. That same sign might display theater promotions between the hours of 9 a.m. and 4 p.m., then feature various dining destinations during the evening rush hour.
Unlocking the Potential of LED Outdoor Signs
Another major difference between traditional and digital outdoor signage is the fact that digital requires software to control it. But that's not a problem when the sign owner chooses the right software provider.
If you're looking for software that's both effective and easy, then consider Four Winds Interactive (FWi). FWi is one of the fastest growing companies in the digital signage industry, and if you take a look at our Digital Signage Gallery it's easy to understand why.
FWi can guide you through the process of planning, creating and installing your digital outdoor signs. Our experienced staff will make the process painless for you. So don't miss out on the opportunities that this visual communication method provides. Contact FWi today and let us show you how to harness its potential for your business.