The Information Kiosk for Both the Public & Private Sector
In some sense, an information kiosk can be almost anything. Most universities have pre-authorized locations throughout campus with message boards for organizations to post information. In some neighborhoods, you might be able to call the telephone pole on your street corner an information kiosk, as people plaster it with notices of missing pets, weekend yard sales, even upcoming show dates for a local band. In the commercial sector, however, this type of kiosk is more likely to refer to a more organized system that provides valued information, such as directing foot traffic to its desired destination as is the case with shopping malls and mass transit centers. Yet, in nearly every application, the efficient distribution of information is the goal. For those parties with a vested interest and financial stake, an automated, self-service information kiosk is often the best solution.
The Information Kiosk in the Public Sector
The public sector is a huge user of these kiosks. Along with mass transit centers, they are commonly employed at museums, parks, and government buildings and agencies. Directing foot traffic is far from the only application, too. Information concerning upcoming events, public safety, and emergency alerts are all easily distributed through a kiosk with an automated information system customized for its intended application. What does this mean? Well, simply put, often different kiosk hardware and software is needed for a walking map of a state park compared to administering fares and ride tickets for a city's subway system.
You might wonder what financial stake the public sector has that would require the larger, upfront investment of an automated self-service kiosk. Ideally, the financial stake is to spend the taxpayer's money wisely. And, for most applications, that's exactly what these kiosks accomplish. Quick information delivery gets people in and out, reducing lines that can build up and lowering the number of required kiosks and the space they occupy. In this sense, economic productivity is the principal interest of the public sector, particularly local and state governments. Perhaps, just as importantly, changing the information at a digital kiosk becomes as easy as inputting the information into the software program that runs the system. Thus, when the city decides it's time to raise ride fees from $2.50 to $2.85, the system doesn't require an expensive and time-consuming overhaul.
The Information Kiosk in the Private Sector
Optimal return on investment is a concept everybody can rally around, the public sector and the private sector, the individual consumer and the enterprising business owner. Yet, one area where the public and private sector differ is competition. Businesses must compete with other businesses. When it comes to the information kiosk, this competition requires individual businesses to deliver easy found and easily readable kiosk services. The best shopping malls, for example, have kiosks with LED displays that simultaneously make the kiosk easy to find and the map legend easy to read. And these things make a difference. During the holiday shopping season, smart shoppers use these consumer resources to their advantage and may choose the malls that offer this sort of convenience.
Digital Kiosk Software
Crystal-clear digital displays and automated information systems are only as good as the software programs that run them, and this is where Four Winds Interactive comes in. We combine commercial-grade software capabilities and reliability with user-friendly applications to create an efficient operating model for any business or organization. Moreover, our ongoing software development incorporates the latest kiosk hardware technology with a keen understanding of the unique needs of both the public and private sector. So whether you're looking for more information about these kiosks or you're ready to start implementing these kiosks at your location, let us show you what our kiosk software can do.
What our clients are saying:
"We truly love the interactive touch screen technology of the FWi display boards and how they continue to publish our brand message throughout our lobby, meeting room areas, SCREEN and on the Guest Room & Fitness Center TV's dynamically. Using very easy to update content management tools and with the overall Newmarket Delphi™ integration & many RSS feeds, we can easily offer continuous messaging to our guests throughout the property during their stay."
Darrin Pinkham, CTO