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Is Digital Sign Printing A Web Dinosaur?

Typically, digital signage refers to electronically powered displays that broadcast electronic content. On the other hand, digital sign printing is the process of printing signage using a digital printer. If you're just starting to tap into the possibilities of this technology for your business, take a look at the following ways in which these displays and can be combined with hard copies of their content to help your business.

The Digital Printing Process

Before we dive more deeply into combining digital sign printing with the content that's being printed, it's worth taking a moment to look at the process. Digital printing is the process of transferring an image to a particular medium, most often by using an inkjet or laser printer. The cost per page is somewhat higher, but no printing plate is used, so the turnaround time and setup costs are greatly reduced. Also, while digi-prints don't have the shelf life of offset print images, they have proven to be practical for smaller print runs.

Branding, Displays, and Prints

The most common application for an organization to use both interactive displays and printing is for company branding. The same company logo, name, and slogan can be displayed on both print signs and display boards. Local businesses may print out several thousand miniaturized print signs and distribute them at select events and locations while coordinating other screens to broadcast the same messaging.

It's easy to imagine how these two strategies can dovetail with one another: Placing electronically printed flyers for an upcoming event on car windshields and promoting the same event on local electronic billboards simultaneously would increase the likelihood that viewers retain the message.

More about Signage

To some extent, display boards is usurping this corner the digital print market. Many organizations are finding that it's more cost-effective to use a permanent, but easily adjustable display screen to reach their target audience than it is to print and assemble something from other materials. In some instances, however, both digital displays and digital printing are useful to a company for its marketing goals. Photo kiosks, for example, use software and interactive touch screens to complete transactions and digital printers to produce the photo strips themselves.

Using Four Winds Interactive

As a signage software developer, FWi doesn't handle digital sign printing directly, but you may still have need of our industry-leading products and services. Contact FWi today if you want to explore all the different possibilities of keeping your images inside of a screen.