Digital Restaurant Menu Board
Digital restaurant menu boards took off from the very moment they hit the market, and they haven't looked back. Other markets were more timid about introducing digital displays, but restaurant managers know few things are as important as the way that the bill-of-fare is presented to customers. A clear, crisp presentation enables diners to quickly find and order their preferred dish, increasing both customer satisfaction and turnover. Visually appealing displays create up-sell and add-on opportunities, help manage inventory, and boost the profile and clientele of the restaurant. Instant changeovers and automatic scheduling make transitions from breakfast to lunch easier than managers ever imagined. A digital restaurant menu board is a boon to every single one of these areas. And taken as a whole, these digital boards reduce wait times, while both the back and front of house achieve better operational efficiency.
Digital Restaurant Menu Board Design
Though it's hard to go wrong with a digital restaurant menu board, there are design choices that are better for certain types of restaurants than others. Placed along service queues and adjacent walls, several smaller digital restaurant menu boards are a great asset to restaurants that see enormous lunch and dinner rushes. This setup allows waiting customers to look at the menu ahead of time, minimizing the psychological effect of wait times and to help customers know exactly what they want when they hit the register. Restaurants with a more gradual transition between meal times might be better served by a single, expansive menu board with photos of house specialties to entice customers wherever they look. These single boards also create a more visible changeover to the lunch menu.
Location matters too. Restaurants in a downtown setting or a busy commercial center would do well to place digital displays in their windows to help the menu drive foot traffic into the restaurant.
Current and Next-Generation Software Applications
Four Winds Interactive (FWi) has a dedicated digital restaurant menu board software application that offers superior capabilities for restaurants of all types. This cost-effective solution has a web-based content management interface that is intuitive and easy to use, whether you're deploying a single or multiple menu boards. The versatility of the software and its data integration feature allows for easy implementation in both independent restaurants and venue-based food vendors. This is the place to start for all your digital restaurant menu board needs.
The next digital innovation for restaurants will more likely focus on table service. Digital table menus offer a better customer experience and function as the perfect assistant for servers. With this setup, digital menus allow for personalized menu organization: Customers can look for items that are low in sodium, low in saturated fat, less expensive, vegetarian, Celiac-friendly, etc. And a bill payment feature can even allow customers to pay for their meals at the table with their credit card. FWi software applications are already available that allow for this type of functionality, though restaurants have been more reserved with this technology and its implementation, compared to digital restaurant menu boards. One great strategy for some table-service restaurants may be to start with a digital drink menu board for better bar service and then consider making the transition to digital table menus.
Four Winds Interactive and Digital Restaurant Menu Boards
This may be a lot for restaurant managers to take in all at once. Fortunately, you don't have to make all these decisions upfront. Along with our industry-leading software, FWi prides itself on our experienced team of project managers, signage architects, content developers, and installation professionals. We'll sit down and discuss the priorities, challenges, and opportunities facing your restaurant and then help you design the perfect system for your establishment. Please feel free to Contact Us to learn more about our software and services, to set up a time to demo our products, or to develop a custom price quote for your project.
- Boost the success of promotional items
- Quickly and effectively grab the attention of your customers
- Easily accommodate new nutritional info requirements
- Decrease your printing costs
- Quickly adjust to price changes and menu additions
- Deliver employee messaging while the store is closed