Digital Arena Signage Informs & Entertains
No matter why people come to an arena—a basketball game, an ice show, a circus or a rock concert—they come with one goal in mind: to be entertained. It can sometimes be difficult to get people in that mindset to pay attention to important directional, safety and informational messages. But with the assistance of well-placed digital arena signage, arena managers can make the messages enjoyable, eye-catching, and memorable. Bright, animated digital screens are a natural in the arena environment.
At the entrances and along corridors, electronic wayfinding can direct visitors to their seats, to refreshment areas and to restroom facilities. Colorful displays attract the attention of the crowd; when the panels feature a team mascot leading a cheer or clips of a band's previous performance, people will watch them and also get the messages that they're conveying.
Once spectators have located their seats, digital arena signage can keep them content until show time or game start by letting them know about upcoming events. Digital boards can provide exciting previews of upcoming kid-friendly events for families waiting to watch the circus or give basketball fans details about purchasing tickets for their team's next home stand. The displays help sell the next event to an audience already primed for enjoyment.
And speaking of selling—advertisers love these screens for their audience impact. Traditional signs remain in place through all different types of events; it may hit one audience, but miss another. With electronic displays, however, arena managers can offer advertisers the opportunity to have their message specifically targeted for every appropriate group.
During games and performances, even ticket holders with the least desirable seats in the house can get into the action via these screens. With a huge digital screen broadcasting a skater's every spin or a star player's moves down the court, audience members can participate more fully in the excitement, providing a better experience.
At intermission, dynamic displays can help move crowds through the concession lines. Using eye-appealing images, managers can promote certain specials and encourage patrons to purchase menu items that provide the best profits.
Maximizing the Potential of Arena Signage
The possibilities for use of digital screens in an arena are almost limitless, but to maximize that potential it's essential to have the right software. For the best return on investment, the control system should be easy for an operator to set up, update and control. It should provide easy integration with an arena's existing databases and computer files so that managers can pull from as many resources as possible when configuring their signage.
Four Winds Interactive provides powerful digital arena signage software that allows control of an arena's entire signage program from one central location. FWi's software provides the flexibility that you need to customize the digital signage content for every event.
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