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The Revolution in Restaurant Menu Signs

As every restaurateur understands, restaurant menu signs are a critical part of a diner's experience and an essential component of a restaurant's branding and marketing strategy. Menu displays inform potential guests of the culinary offerings and prices, while other signage can provide guests with the locations hours, decor, special events and promotions, etc. Increasingly, restaurateurs are discovering the added value that electronic systems bring to their business.

Digital Restaurant Menu Signs Extend to Table Service
Everything an establishment can do to better connect with customers will translate into more traffic and higher sales. Many owners and managers are finding that electronic systems give them a cost-effective way to give guests more information about the bill-of-fare. In our age of consumer empowerment, when dining patrons are increasingly demanding greater access to nutritional or ingredient information, an electronic system offers a way to easily and attractively present these consumers with the information they need to make effective choices. This includes interactive table kiosks and other dynamic table displays that can further promotional opportunities, nutritional information, or even direct ordering systems.

Marketing and System Management
A digital restaurant menu sign is also a much more effective marketing device than a traditional printed board. That's because an electronic display allows owners to highlight new items, the latest promotions, or special events with increased turnaround time and fewer operating costs. An electronic board can rotate through many different displays, delivering so much more marketing content than any static display ever could. And best of all for those owners and managers who need to identify more time away from work, these marketing messages can even be changed through automatic scheduling. Breakfast specials switch to lunch specials and seasonal items can be instantly rotated—all without ever having to make costly trips to the printer or sign-making company.

Applications for any Budget
The eye-catching effectiveness and cost-cutting versatility of a digital restaurant menu sign has convinced many owners that digital displays represent a significant advantage over their traditional in-store menu boards. But many owners are still concerned about the costs associated with making the conversion. This is understandable given the slim margins that most businesses work with. Fortunately, digital boards from Four Winds Interactive can be implemented and customized to meet almost any budget. And while many owners are realizing big advantages by switching to electronic menus, some restaurants are also experiencing success with partial conversion, using selected screens to enhance and work with their existing, conventional displays.

Solutions from Four Winds Interactive
Four Winds Interactive has the software platform for implementing the most effective and cost-effective solutions. Our experienced designers and helpful project managers are ready to craft a custom software package for any restaurateur's needs. Whether it's for a unique location or for implementation across a multi-location chain, FWi's iDS^® software solution is the industry leader and most reliable way to make the transition to dynamic displays. And since our system requires no proprietary hardware, we can easily adapt existing hardware or assist owners in the selection and installation of any hardware they might need. For more information and a Live Demo, feel free to Contact Us.