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Choosing Menu Board Letters

Choosing menu board letters is a relatively simple but also very important component of a menu display. It can be intimidating for owners or managers once they see just the full selection of possible font. The first rule is to find a typeface that is easy to read and visually appealing. Easy to read doesn't necessarily mean the most plain-looking, however. Given that several typefaces will likely meet the bar for readability, it's a good idea to look for a style that matches with the restaurant's cuisine and decor. A wing joint, especially one that does a lot of take-out business, is likely to benefit from a plain, no-nonsense font. A coffee shop themed with famous classical composers may want to make a stylistic move away from block, geometric options.

For those restaurant owners who are looking at menu board letters for a new digital display solution, you should know that the FWi creative team can bring their graphics expertise to your project. With their help and a user-friendly content management interface, implementing an effective menu display couldn't be easier.

Menu Board Letters: Sizes and Fonts
There's no huge insider secret to creating a display that will have a positive effect on your menu presentation. There is, however, a considerable amount of diligence needed to carefully implement menu board letters that meet the basic criteria of readability and stylistic compatibility. Determining a reasonable font size while leaving enough negative space for visual appeal and still including all the relevant information is often a logistical feat. Too often, it's the size of the typeface that gets short changed. Stand back from the counter and keep in mind that not everybody has 20-20 vision, nor will your customers remember their eyeglasses 100 percent of the time. A 14-point font size is the minimal standard but commonly must be modified for the chosen font. Some styles need a larger size than others to meet the readability threshold.

Digital Solutions
Digital signs are most often praised for their image quality and dynamic content capabilities, but they also make the design process significantly easier and more thorough. For one thing, you'll likely have only so much patience and a finite number of opportunities to consider menu board letters on a conventional display. You can use a digital facsimile of a conventional display as a design aid, but you can't see what it looks like in your actual restaurant setting. Digital displays, on the other hand, can be installed first and then designed with preview capability at your restaurant location.

Four Winds Interactive
Aside from our creative team, don't dismiss the resources and usability within our software. Our industry-leading iDS^® software platform and versatile stable of applications provides all the software features you need including customizable design templates, full preview capability, support for all standard content types, advanced data integration, media management, and sophisticated scheduling options. If you have questions about how our software can fit your restaurant's needs or would like to set up a time to demo our products, please feel free to Contact Us.