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Implementing an Electronic Menu Board

Nearly all restaurant owners are monitoring the potential of digital sign technology for their businesses. It's no wonder, either. Customers are becoming more accustomed to digital screens and interactive touch displays at a breathtaking pace. Moreover, the demand for personalized customer service has also increased as this information technology has created new opportunities for customization. As such, many owners are deciding now is the time to implement a dynamic menu display that will capitalize on this marketplace transition.

Benefits of a Basic Electronic Menu Board
A menu display does not need to be a high-resolution digital screen. Even a basic dynamic sign board can be a huge asset for restaurants with revolving items, daily specials, or other content changes. In particular, the ability to continually and effortlessly modify the electronic menu board is ideal when marketing a soup of the day, the chef's latest entree, lunch vs. dinner pricing, and seasonal offerings, among other restaurant specialties.

With these targeted applications, placement and design are crucial. A vertical format is great for greeting displays and foyer-like locations. Window displays are another possibility. For larger displays, a horizontal or double horizontal layout is more common, though the size and make-up of the menu is also a big factor in these considerations. To lower implementation costs, many owners stick to basic text and design features which reduce the price of both software and hardware components.

More Advanced Capabilities
Other restaurant owners opt for high-resolution digital displays and sophisticated content management systems. These systems allow for more visually appealing menu presentations and superior marketing of promotional items. Entirely different menu formats and styles can be instantly changed out to reflect various breakfast, lunch, and dinner crowds. Another favorite feature of these sophisticated systems is short video content of signature menu items, whether it's a clip from a recent TV advertisement or a montage of the restaurant's best-selling dishes.

Apart from large, single, sprawling electronic menu boards, interactive kiosks can bring many of these same benefits to customers without the long wait of ordering queues. In fact, these kiosks can be used to give customers greater access to menu information such as calorie counts, vegetarian and vegan options, spice levels, low-sodium dishes, etc. Interactivity can also allow customers to place their order and pay their bills directly through user-friendly point-of-sale systems.

Getting Started with Four Winds Interactive
No matter what type of electronic menu board you plan to implement, our iDS^® software solution and select software applications have all the necessary design and digital player features to operate and manage your system. Moreover, our service professionals will help customize your software package, design components, and content management system. More specifically, our built-in interactivity capabilities help make interactive kiosks a cost-effective investment, while our Digital Menu Board software application offers additional design, formatting, and management capabilities for larger displays. If you have questions about how our digital software can fit your needs or would like to set up a time to demo our software products, please feel free to Contact Us.