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Dynamic Coffee Menu Boards

It doesn't take market research analysis to know that the U.S. has increased its immersion in caffeine culture. This includes not only the energy drinks that have taken a chunk out of the original market but increased awareness of coffee products and the roasting process. In turn, coffee shops have become a more information-based and marketing-oriented business. Nearly all shops use extensive coffee menu boards that go well beyond caffeinated and decaf and more nuanced than americano, cappuccino, and latte. More and more, even the popular chalkboard is struggling to keep up with the new, savvier customer base. Whether you're looking to bring your establishment up to par with the big brands or you're trying to carve out a competitive-edge in your local market, take a few moments to consider the advantage of dynamic sign displays.

Digital Coffee Menu Boards
First, it's important to understand the inherent advantage of these displays. With their capacity to show dynamic content, these signs allow shop owners to offer fresh content with a new welcome message each day or periodic tweaks to their primary menu presentation. Along with superior visual appeal, this signage creates a versatile messaging capacity without the need for substantively higher labor costs. With a growing market for refurbished electronic hardware, even smaller, local businesses should not feel priced out of this valuable business asset. And with FWi's capable, user-friendly software system, managing these dynamic boards does not create any logistical hassles.

New Applications and Marketing
As much as a dynamic display has advantages for any shop or food vendor, it's those establishments which offer a wide variety of coffee beans or new menu items that will show the biggest benefit from these systems. Customers can quickly and easily see which beans are available. And with additional display units or an interactive kiosk, you can show even more detailed information—light, medium, or dark roast; place of origin; free or fair trade; caffeine estimates; acidity level; etc. This will help customers try new products, while also increasing their loyalty to your location.

Likewise, digital coffee menu boards are used to showcase promotional offers, such as seasonal lattes, loyalty discount programs, or specialized roasting/brewing procedures. Again, with an interactive touch screen, you can educate customers on even sophisticated processes, such as new microfoam systems. With this in mind, dynamic signage can be used to show almost any content that shop owners wish. In another example, daily trivia questions, a common gimmick, are easy to implement with this type of signage solution.

Four Winds Interactive
As an industry-leading firm, FWi can deliver the ideal software capabilities for your coffee menu boards, as well as any other food service signage needs. Our iDS^® software solution and Digital Menu Board application will be implemented by our experienced team of project managers, signage architects, creative designers, and installation service professionals. From a single location to larger chain brands, no project is too big or too small for us to handle. If you have questions about how our software can fit your needs or would like to set up a time to demo our products, please feel free to Contact Us.