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A New Kind of Backlit Menu Board for Your Restaurant

The typical backlit menu board is used to make a menu display readily visible during the evening and early morning hours. Digital displays accomplish this task, while also providing several other assets for menu design and marketing. Standard backlit illumination doesn't cost as much, but the benefits associated with dynamic content is persuading many owners to upgrade their systems. Moreover, the visual appeal stands up well over time, unlike standard backlighting which is more susceptible to the infiltration of dust, grime, and food particles. As a result, more and more restaurants are installing digital signs for their display solution.

Dynamic Solutions
Dynamic content management is the ability to continually and quickly modify the information on your backlit menu board. Suddenly, you can aggressively market new items and limited-time promotions with only negligible operating costs. Even many restaurants that rely more on permanent, house items will covet the long-term flexibility to respond to changes in customer tastes and preferences. Also, by more readily switching from breakfast to lunch menus and using mouth-watering photos, many owners find that a dynamic solution reliably increases menu sales.

Illumination Design for Backlit Menu Boards
Both conventional and digital displays require restaurateurs and food vendors to consider different performance factors when choosing their illumination technology. Typically, image quality must be balanced with upfront costs. Yet, the upfront cost must also be balanced with power consumption and operating costs. Durability and replacement costs can also be a huge factor. For the display backlighting, the best image quality is a balancing act between competing illumination technologies. Some types of backlighting will create wider viewing angles, while other backlighting technology delivers superior energy-efficiency and ultra-thin screens desirable for smaller spaces.

Products and Services from Four Winds Interactive
Although we provide our clients with dynamic signage software solutions, our service also includes impartial advice for hardware components and digital screen backlighting choices. We'll walk you through the different strengths and weaknesses of edge-lit, local-dimming, and red-green-blue LED backlighting. We can also offer advice about the cost-effectiveness of a manufacturer's basic and premium hardware screens. Furthermore, we maintain multiple relationships with national hardware providers to facilitate more reliable delivery and installation of hardware components. And this is just one of the services provided by our experienced team of project managers, signage architects, and creative designers. From the initial conception to the ongoing operation of your digital menu board, we ensure a hassle-free implementation process for your digital backlit menu board.

It's not just our impeccable installation and tech support that sets up apart from the competition. Our industry-leading iDS^® software solution and versatile software applications allows us to design a software package that includes all the necessary design capabilities within a user-friendly network. Moreover, content management can be controlled from an existing back-of-house computer or even remotely through any Web-enabled device. And with full preview capability and customized design features, it's never been easier to visualize how your menu presentation will look. Yet, until you see what our software can do, it's difficult to appreciate what this new type of backlit menu board truly means for your restaurant marketing and sales. If you have questions about how our software can fit your needs or would like to set up a time to demo our products, please feel free to Contact Us.