Gila River Casinos Digital Signage
The Gila River Casinos is three gaming destinations: The Wild Horse Pass Hotel and Casino, the Lone Butte Casino, and the Vee Quiva Casino. Each casino is located in the Phoenix metropolitan area and has its own, distinctive atmosphere. All of the casinos, however, deliver an elite gaming experience for both new and seasoned players. To help create this elite experience, Gila River Casinos turned to Four Winds Interactive (FWi) to implement a visual communication system for their casino floors and properties.
By streamlining their signage operations and creating a more interactive and convenient gaming experience, FWi is proud to be part of the "GILA Way"—in which "friendly team members are expected to G=Greet, I=Interact, L=Listen and A=Appreciate every guest, every day."
The Wild Horse Pass Hotel & Casino Signage
The Wild Horse Pass Hotel & Casino has a 100,000 square foot casino, 12,000 square feet of meeting space and over 240 guest rooms. Totaling more than 100 displays, Wild Horse Pass is taking advantage of multiple applications offered through FWi's software platform including, casino floor game finder, promotional display, and table game signage.
The game finder displays direct players to their favorite games through the software's built-in wayfinding interface. With the ability to draw a path from point A to point B, the wayfinding interface gives Wild Horse Pass an easy tool to update the changing locations of games on the casino floor without having to redesign the map each time. Promotional signage allows the property to advertise their in-house amenities through images, video, and jackpot winner updates. Table game signage gives dealers the power to display the status of a table and where the current minimums and maximums stand all from an interactive interface located on the back of the screen.
The Vee Quiva and Lone Butte Casino Signage
The Vee Quiva Casino is the only casino in Phoenix's West Valley. This "Mountain West" Casino has 800+ slot machines, 14 poker tables, 14 table games, and a 500-seat bingo hall. The Lone Butte Casino is a tribute to the original casino of the same name and offers 850 slot machines, 24 table games, a high limit room, and a 750-seat bingo hall.
With a similar Gila River Casinos digital signage solution at each location, the casino system is taking advantage of FWi's channel feature, which allows them to have several channels of content and assign specific channels to multiple signs. This cuts down on the amount of players needed within the network, since multiple signs will always show the same channel. Indeed, the data integration, site software licensing, and comprehensive implementation makes this type of signage project a hallmark of the FWi system and services.
The Gila River Casinos Digital Signage Advantage
When it comes to the gaming industry, signage matters. On Yelp.com, one Arizona resident had this to say about his visit to the nearby Talking Stick Resort, "The drawback for me was information. The seminar name and location did not appear on the board in the entry way and while there were a lot of casino staff on hand, two that I stopped and asked for information were not familiar with the meeting or its location....The concierge should be there for other activities and not necessarily needed to answer simple questions which could be provided by signage." Another Arizona resident simply described the Talking Stick Resort signage as "horrible."
Don't let this type of negative buzz keep players from your casino. Let us implement a state-of-the-art digital sign system in your casino. If you have questions about how our software can fit your casino and resort needs, if you would like to set up a time to demo our products, or you would like to develop a custom price quote, please feel free to Contact Us.