How to choose between billboard and indoor digital signage?
How to choose between billboard and indoor digital signage starts with identifying the top goals and priorities of your digital signage system. Billboard signage is usually a superior way to enhance your brand and increase volume at your business location. Billboard signage is often used for business locations that are hard to find or somewhat off the beaten path. Likewise, billboard signage may be particularly effective for businesses that draw a lot of out-of-town and one-time customers.
In contrast, indoor digital signage is more about superior marketing, store navigation and wayfinding, and other information services. If billboards get customers into the store, indoor digital signage closes the deal. Dynamic content and interactive software features can also help stores reduce labor costs without sacrificing customer service. Needless to say, there is liable to be a lot of overlap in the various digital signage goals, and the decision isn't always an easy one. This potentially difficult decision is one more reason why we offer our clients in-depth discussions with project managers, signage architects, and our creative team before the installation process begins.